The nephew of Sigmund Freud, Edward Bernays started his business life as a publicist. While still in his twenties, he was part of the propaganda effort that drove the United States into in World War I. He personally advised several US presidents starting with Woodrow Wilson and counseled numerous corporations and business associations. Hitler’s propaganda chief and Nazi henchman Joseph Goebbels was a reader and fan of Bernay’s writing in particular Bernay’s book “Crystalizing Public Opinion.” In this short excerpt from Curtis’s film we see one example of Bernays at work. Complete 4 part series here.