91 year old, and his grandson, among three farm workers killed by Israeli shells in Gaza

So a 91 year old man, his grandson and a friend of his were killed while tending to their livestock on their own farm, 700 metres from the border with Israel. Where is the clamour for justice? Where is the international outrage that at least should be comparable to the Israeli settlers shot a week ago, who actually were not settled on their own land according to international law? Israeli armed forces have continued to wage a war against civilians in Gaza, long after the Israeli air and ground assault in the winter of 2008/2009. Full article.