Forget Pinkwashing, its Brownwashing Time: Self-Orientalizing on the US Campus

GIL HOCHBERG: Why does an organization like SSI [Students Supporting Israel] feel the need to “celebrate Semitism” and parade Ethiopians, Yemenites, and Druze in order to make historical claims of belonging and ownership? And why the sudden need to create the pretense of a coalition with the indigenous people in North America? The answers are to be found in the logic of political tactic and not in the realm of a real existential identity transformation. In other words, Orientalism–which here functions also as self-Orientalism–is meant to do political work, masking settler colonialism with the language and images of nativism. But what is the political work of self-Orientalizing? What is gained by associating Zionism with the struggles of Native peoples and people of color? Correctly identifying past and present trends of the liberal and the radical left (the focus of indigenous rights, multiculturalism, and siding with the colonized and the oppressed) SSI disdainfully adopts these characteristics in order to unarm leftist critique. Indeed, if Israelis are indigenous people returning to their colonized lands, their political struggle must be considered valid and progressive. More here.

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