saw the barbie movie by greta gerwig today. full house with joyous applause at the end. here are some thoughts. the movie is trippy but doesn’t go all the way. it’s not ‘everything everywhere all at once’ by any means. there is some pseudo feminist talk, but the film’s not committed to it. it’s hard not to see the entire enterprise as a huge marketing ploy with staggering merch opportunities. i mean barbie is still being sold, so it’s not some kind of nostalgic look at or PC reframing of the past. the film is hilarious in parts (thank u ryan gosling and kate mckinnon) but also awkwardly ennuyeux and disconnected. for example, we could have done without the mattel storyline entirely (what a waste of will ferell’s talents). enjoyed america ferrera and hope to see her more, in leading roles.