Bono: Mascot of Neoliberalism

Dave Marsh: Here, Bono becomes less the many-sided symbolic figure and more a fallible (sometimes likable, sometimes detestable) human. Think of the former Paul Hewson as the first self-created one dimensional man (all front, no back). Browne’s dug past the PR and the rhetoric and found…a Mad Men cliché for our times. But that’s not why you need to read The Front Man. You do need to. Not because you want to better understand Bono, let alone empathize with his plight, but because what topples is not only Bono’s stature but the excuses his chosen trade, liberal philanthropic paternalism, makes for itself. Langston Hughes wrote that the animal that should be chosen to represent liberals is not a donkey or an elephant but an ostrich. This book could be subtitled Bono (With His Head in the Sand). More here.