ANNIE CORREAL: The video for \u201cSoy Yo” or \u201cThat\u2019s Me,” released by the Colombian band Bomba Est\u00e9reo last month, got a million views in its first days. It now has more than six million. It was featured all over, from NBC News to Fusion. It spawned a hashtag, schoolchildren’s art, and animated GIFs, which in turn became memes.<\/p>\n
\u201cSoy Yo\u201d seemed to appear at precisely the right moment \u2014 a defiant, and adorable, rebuke to the anti-Latino rhetoric of the Trump campaign, and haters in general. \u201cDon\u2019t worry if they don\u2019t accept you,\u201d goes the song\u2019s chorus, in Spanish. \u201cIf they criticize you, just say, \u2018That\u2019s me.\u2019 \u201d<\/p>\n
The video resonated particularly with Latinas. Rarely in American life, especially in an era of ugly debates over immigrants, had popular culture created a young, brown, working-class character so heroic, free of victimhood, full of straight-up dignity.<\/p>\n