Adam Entous: Psy-Group’s intelligence and influence operations, which included a failed attempt in the summer of 2017 to sway a local election in central California, were detailed in a New Yorker investigation that I co-wrote earlier this month. Before it went out of business, last year, Psy-Group was part of a new wave of private-intelligence firms that recruited from the ranks of Israel’s secret services and described themselves as “private Mossads.”
Psy-Group initially stood out among its rivals because it didn’t just gather intelligence; its operatives used false identities, or avatars, to covertly spread messages in an attempt to influence what people believed and how they behaved. In 2016, Psy-Group held discussions with the Trump campaign and others about conducting covert “influence” operations to benefit the candidate. Psy-Group’s foun
der and C.E.O., Royi Burstien, a veteran Israeli intelligence officer who established the firm in 2014, told me that his talks with the Trump campaign went nowhere. The company’s posturing, however, attracted the attention of Robert Mueller, the special counsel, who has been investigating interference in the 2016 Presidential race.
Psy-Group’s operations against B.D.S. activists on U.S. college campuses began in February, 2016, according to internal documents describing the campaign. The company raised money in New York from Jewish-American donors and pro-Israel groups, and assured them that their identities would be kept secret. Psy-Group told them that its goal was to make it appear as though the donors were not involved in any way.
The campaign, code-named Project Butterfly, initially targeted B.D.S. activists on college campuses in “a single U.S. state,” which former Psy-Group employees have told me was New York. The company said that its operatives drew up lists of individuals and organizations to target. The operatives then gathered derogatory information on them from social media and the “deep” Web, areas of the Internet that are not indexed by search engines such as Google. In some cases, Psy-Group operatives conducted on-the-ground covert human-intelligence, or HUMINT, operations against their targets. Israeli intelligence officials insist that they do not spy on Americans, a claim that is disputed by their U.S. counterparts. More here.